art directing | brand strategy
Loli and Ally is a swimline that 2Tired2Sleep covered every angle of the branding starting with the logo, "wear it like you should" tagline, business cards, hang tags, clothes tags, promotional flyers, website, online store, plus ANY and ALL photography you see for web and print materials (*including the online store product shots).
This shows the process of developing the Loli and Ally brand (see captions below screenshots for details). You can view some more Loli and Ally photography done by 2Tired2Sleep here.
start with the basics: logos and print identity
Starting with the logo design shown above here then moving into some of the brand identity below.
Business cards
Business cards shown here with the swimsuit hangtags.
website design and online store development:
Shown above here is the home splash page which takes you into the online store (Shopify) catalog section.
Online storefront (home page) using Shopify platform.
Example here is if you hit "one pieces" on navigation you'd come to a page like this. Notice the cool rollover feature that shows the title of swimsuit.
Detailed view of a swimsuit you're potentially interested in with the ability to still scroll through entire one piece collection below if desired.
Multiple angle feature! It's unlimited views but here we only show front and side.
Zoom view so you can see fabric up close.
When you're ready to checkout you come to a page like this.
Make your payment page!
promotional materials for print and web:
Web email blast for promoting grand opening.
Some more branding here for promotional flyer design (side 1 above and side 2 below).
This was actually just the "coming soon" (web) holder page. At this point we hadn't even done the logo yet but wanted to start teasing everyone early on =)
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